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WHO is Responsible for the Processing of Your Personal Data?
The Converse entity responsible for the processing of your personal data will depend on how you interact with Converse and where you are located in the world. Converse Inc. (a Delaware company with its headquarters at 160 North Washington Street, Boston, Massachusetts 02114, United States of America) and Converse Netherlands B.V. (a Dutch company with Chamber of Commerce number 34186851 and its registered address at Colosseum 1, 1213NL Hilversum, the Netherlands) together with their European affiliates (collectively referred to as “Converse” or “We”) are committed to protecting your personal data.
WHAT Personal Data Do We Collect and WHEN?
We ask you for certain personal data to provide you with the products or services you request. For example, when you make a purchase, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Platform.
The personal data we collect includes:
WHY and HOW Do We Use Your Personal Data?
We use your personal data to fulfil our contractual relationship with you and provide you with the requested product or service on our Platform as follows:
We use the personal data you provide on our Platform for the following legitimate business purposes:
When processing personal data for our legitimate interests, We take appropriate measures to ensure that the interests We pursue are balanced with your interests, rights and freedoms, which We are happy to explain upon request.
We also use personal data to comply with our legal obligations, including performing accounting and tax-related obligations.
Where required by applicable law, we will obtain your consent to send you marketing communications about our products and services launches, offers and promotions, and invite you to events and surveys that are tailored to your interests. If you are an existing customer of Converse (for example, if you have placed an order with us), We may use the contact details you provided to send you marketing communications about similar Converse products or services where permitted by applicable law (unless you have opted-out). In other cases, We ask for your consent to send you marketing communications and news concerning Converse’s products, services, events and other promotions that may be of interest to you. You can opt-out at any time after you have given your consent by following the opt-out instructions included in the marketing communication we send you. Alternatively, you can also contact us using the contact details in the section below.
On our Platform, We may obtain information about your online activities and about your use of Converse’s Platform to provide you with personalized advertising or emails about products and services that are tailored to your interests and that may be interesting for you. In doing so, we may combine the information that you provide to us with information that we create about your online activity. Where required by applicable law, We will obtain your consent to conduct these activities.
If you use our Platform as a logged in user or provide your email address to us, for example, at the
time of a purchase, the combined data (your guest and logged-in user information) will be saved on a profile that We maintain about your account and about your online activity. We will also combine this data with the information you provide to us to be able to track the effectiveness of our marketing efforts and personalize your experience subject to applicable law.
SHARING of Your Personal Data
We share your personal data with:
Furthermore, We may also disclose your personal data to trusted third parties:
If We would like to share your personal data with third parties, other than those described above, We will always obtain your consent where required.
TRANSFER of Personal Data
We take measures to comply with applicable legal requirements for the transfer of personal data to recipients in countries outside of the EEA, United Kingdom (UK) or Switzerland that do not provide an adequate level of data protection. We use a variety of measures to ensure that your personal data transferred to these countries receives adequate protection in accordance with data protection rules; in accordance with Article 46 of the General Data Protection Regulation, this includes signing the EU Standard Contractual Clauses or verifying the recipient has adopted Binding Corporate Rules. Where personal data is transferred within Converse entities, We use an intragroup data transfer agreement.
SECURITY and RETENTION
We use a variety of technical and organizational security measures to maintain the safety of your personal data.
In general, this means that We will keep your personal data for as long as you keep your Converse account. For personal data related to product purchases, We retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes).
Data protection law gives rights to individuals in respect of their personal data that organizations hold about them. To the extent provided by applicable law, you have the right to request:
Where technically feasible, We will help you export the personal data We process based on a contract with you or your consent and help you transmit this information to another company.
If you would like to exercise any of your applicable data protection rights, please contact us at firstname.lastname@example.org. Converse reserves the right to request additional documents from you to enable us to verify your identity.
If you are not satisfied with our responses, you have the right to consult the supervisory authority in your country.
COOKIES and Pixel Tags
We collect information, which may include personal data, from your browser when you use our Website. We use a variety of methods, such as cookies, pixel tags and similar technologies (collectively “cookies”) to collect this information. The information collected may include your (i) IP address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Website such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.
Third parties may also collect information via our Website through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided below.
There are three categories of cookies used on our Website:
Strictly Necessary Cookies
These cookies are required for basic site functionality and are therefore always enabled. They help us authenticate users and note their acceptance to notices, consents and policies displayed on our Website. They also allow you to be remembered as you explore the site within a single session or, if you request, from session to session, and help make the shopping cart and checkout process possible. They also assist in security issues and conforming to regulations.
These cookies allow us to improve the site’s functionality by tracking usage on the Website. In some cases these cookies improve the speed with which We can process your request, and allow us to remember site preferences you have selected. In addition, these cookies are used to gather statistics about the use of the Website in order to improve the performance and design of the Website and our services. For these purposes, analytic cookies collect information about your device type, operating system type, browser type, domain, other system settings, IP address, referring URLs, information on actions taken on the Website and the dates and times of your visits, as well as the country and time zone in which your device is located. These Cookies will be set with your consent, where required by applicable law. These cookies are provided by our third-party analytics tool providers and the information obtained through these cookies will be disclosed to, or collected directly by, these third-party service providers. Disabling these cookies may result in poorly-tailored recommendations and slow site performance.
Social Media and Advertising Cookies
We partner with third-party social media and advertising services to provide you with advertising using such media and additional features, including the ability to see videos about our products and services. We use these cookies to tailor content, customize and deliver ads that we believe are relevant to your interests and your profile (ad personalization), both within and beyond our Website, and conduct retargeting activities. Where required by applicable law, advertising cookies will be placed on your device by us or by a third party with your consent. Disabling these cookies may result in seeing advertising that is not as relevant to you.
You can always change your cookie preferences by visiting the “Cookie Settings” at the bottom of our Website. You can also set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not. However, some of the services and features offered through our Platform may not function properly if your cookies are disabled.
We place the following cookies:
Social Media & Advertising
Links to Other Sites
QUESTIONS and Feedback
If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please contact us at email@example.com.
Do you accept these cookies?
These cookies are required for basic site functionality, including authentication, and are therefore always enabled. These cookies also allow us to remember your preferences as you explore the site within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.
These cookies allow us to improve the site's functionality by tracking usage on our website. In some cases these cookies improve the speed with which we can process your request, and allow us to remember site preferences you've selected. In addition, analytics are used to gather statistics about the use of the website in order to improve the performance and design of the website and our services. Disabling these cookies may result in poorly-tailored recommendations and slow site performance.