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How Do You
Renew?

3 Creatives Bring New Life to Old Materials

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Feb 3, 2020

Renew Collection
Renew Collection

First we took on canvas, creating the upper of the Chuck from 100% recycled polyester that came from used plastic bottles. Then we took Mom jeans, Dad jeans, and shouldn’t-have-bought-those-jeans and upcycled all that denim for our icon instead of letting it pile up in landfills. And this season, we transformed scraps from our manufacturing process into recycled cotton, bringing you Converse Renew Cotton.

@mariobelike is wearing: Renew Cotton Chuck 70

Renew Collection

But we aren’t the only ones looking to change the way—and waste—we create.

We challenged three young, environmentally-conscious creatives to join us at our innovation space in Boston and repurpose anything that was collecting dust in their closets.

Enter: Kyla, Mario, and Brianna with bags of men’s suits, grandma’s vintage favorites, and thrifted finds, ready to create new, one-of-a-kind pieces from items with special meaning for each of them.

Scroll through to see how they renewed these before’s into some seriously creative after’s.

Renew Collection

Step 1

What Are We
Working With?

Kyla, Mario, and Brianna each partnered up with a Converse apparel designer, sharing their personal style and what they wanted to create from the items they brought with them.

Renew Collection
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“The majority of my materials were from my grandma—it was all her and my grandpa’s old clothing—so they have sentimental meaning to me.”
– Mario, 26

Step 2

Reconstruct.
Rebuild.
Repurpose.

After sketching their new looks, it was time to say goodbye to their former fits. The trio cut, ripped, and dyed their items, breaking them down into a completely new canvas. Then, the real work began.

Renew Collection

“I’m from Duval, Florida, so I wanted that all over my backwards suit. It’s on one leg and the opposite arm a couple of times.”
– Brianna, 22

Step 3

Sew,
Sew,
Sew.

With a little help from the designers, each of the creatives took the lead in constructing their new looks, adding seams, stitching, and any personal touches that would make the piece their own.

Renew Collection

Step 4

Show
It Off

After two days of hard work, time was up—and the cameras were waiting. Each creative showed off their designs in a photoshoot that captured their personal style and creative process. To complete their looks, our team selected three styles from the Converse Renew Cotton collection, including the Chuck Taylor All Star, the Chuck 70, and the Chuck Taylor All Star Platform.

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Renew Collection

@kyla.rain is wearing: Renew Cotton Chuck Taylor All Star

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Renew Collection

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@bj_mims is wearing: Renew Cotton Chuck Taylor All Star Platform


How Do You
Renew?

3 Creatives Bring New Life to Old Materials

Feb 3, 2020

Feb 3, 2020

@mariobelike is wearing: Renew Cotton Chuck 70

First we took on canvas, creating the upper of the Chuck from 100% recycled polyester that came from used plastic bottles. Then we took Mom jeans, Dad jeans, and shouldn’t-have-bought-those-jeans and upcycled all that denim for our icon instead of letting it pile up in landfills. And this season, we transformed scraps from our manufacturing process into recycled cotton, bringing you Converse Renew Cotton.

But we aren’t the only ones looking to change the way—and waste—we create.

We challenged three young, environmentally-conscious creatives to join us at our innovation space in Boston and repurpose anything that was collecting dust in their closets.

Enter: Kyla, Mario, and Brianna with bags of men’s suits, grandma’s vintage favorites, and thrifted finds, ready to create new, one-of-a-kind pieces from items with special meaning for each of them.

Scroll through to see how they renewed these before’s into some seriously creative after’s.

Step 1

What Are We
Working With?

Kyla, Mario, and Brianna each partnered up with a Converse apparel designer, sharing their personal style and what they wanted to create from the items they brought with them.

“The majority of my materials were from my grandma—it was all her and my grandpa’s old clothing—so they have sentimental meaning to me.”
– Mario, 26

Step 2

Reconstruct.
Rebuild.
Repurpose.

After sketching their new looks, it was time to say goodbye to their former fits. The trio cut, ripped, and dyed their items, breaking them down into a completely new canvas. Then, the real work began.

“I’m from Duval, Florida, so I wanted that all over my backwards suit. It’s on one leg and the opposite arm a couple of times.”
– Brianna, 22

Step 3

Sew,
Sew,
Sew

With a little help from the designers, each of the creatives took the lead in constructing their new looks, adding seams, stitching, and any personal touches that would make the piece their own.

Step 4

Show It Off

After two days of hard work, time was up—and the cameras were waiting. Each creative showed off their designs in a photoshoot that captured their personal style and creative process. To complete their looks, our team selected three styles from the Converse Renew Cotton collection, including the Chuck Taylor All Star, the Chuck 70, and the Chuck Taylor All Star Platform.

@bj_mims is wearing: Renew Cotton Chuck Taylor All Star Platform


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