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collected or processed when you use Converse’s websites (“Websites”) and mobile
applications (“Apps”). It also explains how your personal information is used,
shared, and protected, what choices you have related to your personal
information, and how you can contact us.
WHAT PERSONAL INFORMATION DO WE COLLECT AND WHEN?
Certain personal information is provided by you when
you interact with our Websites and Apps, interact with a customer service
center, or request information from us, attend Converse events or visit retail
stores, sign up to receive special offers and updates, or otherwise request
products or services from us. This personal information includes things like:
When you visit our Websites and Apps, certain information
may be collected automatically, including:
Technical data, including the Internet protocol (IP)
address used to connect your computer to the internet, unique cookie
identifier, cookie information, your login information, browser type and
version, unique device identifier and device type, country and time zone
setting, browser plug-in types and versions, operating system and platform; and
Data about your
visit, including the full
Uniform Resource Locators (URL) clickstream to, through and from our site
(including date and time); products you viewed or searched for; page response
times, download errors, length of visits to certain pages, page interaction
data (such as scrolling, clicks, and mouse-overs) and methods used to browse
away from the page.
At this time, we do not respond to “do not track”
signals sent by web browsers. For more information on management of trackers,
please see the Cookies section below.
We do not knowingly collect personal information from
children under the age of 13.
WHY AND HOW DO WE USE YOUR PERSONAL INFORMATION?
We collect and use your personal information to:
Provide the features of
the Websites, Apps, and services you request;
· Communicate information about our products,
services, events, and for other promotional purposes;
· Operate, improve, and maintain our
business, products, and services;
Protect our or others’
rights, property, or safety;
note that we also link personal information submitted by you on our Websites and
through our Apps with other personal information about you that Converse may
have obtained via other means, such as personal information collected during a
visit to one of our stores, events, or through your interactions with social
media, third party apps, or other similar technologies.
OF YOUR PERSONAL INFORMATION
shares your personal information with:
entities and affiliates for the purposes outlined above;
party service providers processing personal information on Converse’s behalf,
e.g. processing payments, shipping and deliveries, hosting, managing and
servicing our data, distributing emails, conducting research and analysis,
advertising, analytics, managing brand and product promotions as well as
administering certain services and features.
third parties to the extent necessary to: (i) comply with government request,
court order, or applicable law; (ii) prevent illegal use of our Websites and
Apps or violations of the applicable terms and policies; (iii) defend ourselves
against third party claims; and (iv) assist in fraud prevention or
investigation (e.g., counterfeiting).
entities where you have provided your consent.
may also transfer personal information we have about you in the event we sell
or transfer all or a portion of our business or assets (including in the event
of reorganization, spin-off, dissolution, or liquidation).
do not share your personal information with third parties for their own direct
AND MANAGEMENT OF YOUR PERSONAL INFORMATION
We use a variety of technical and
organizational security measures to maintain the safety of your personal
information. Despite our efforts, no website, mobile application, database, or
system is completely secure of “hack proof”. You can help keep your data safe
by taking reasonable steps to protect your personal information against
unauthorized disclosure or misuse.
RETENTION OF YOUR PERSONAL INFORMATION
Your personal information will be retained for
as long as is necessary to carry out the purposes set out in this policy
(unless otherwise required by law). In general, this means that we will keep
your personal information for as long as you keep your Converse account, but we
may keep your order history longer to comply with legal obligations. To delete
your account or account information, please contact Consumer Services or check
your account settings.
MANAGING YOUR PERSONAL DATA
If you submit photos or other User Generated
Content for reviews, communities, or other features, please be aware that this
data may be posted publicly. You can request removal of your posted User
Generated Content on the Websites or Apps, but please note that removal may not
encompass all possible locations, for example, back-ups or sharing by other
users initiated prior to removal.
If you have a request regarding your personal
information that cannot be fulfilled from your account settings, please contact
us at Consumer Services.
collects information from your browser or device when you use our Websites and
Apps, including data described as “technical data” or “data about your visit”
in the first section of this policy. We use a variety of methods, such as
cookies and pixel tags to collect this information. We use this information for
Website and App functionality, performance analysis and improvement, enabling
third party interoperability (like social media log-in and sharing), and
browser can help you manage these trackers. In your browser, you can choose to
have your computer warn you each time a cookie is being sent, or you can choose
to turn off all cookies in your browser settings. If you turn off all cookies,
certain parts or features of our Website or Apps may not work properly. There
are also general resources for opting out of interest based advertising
available on the websites of the Network Advertising Initiative and Digital
you can adjust your advertising preferences on your mobile device at the device
level. For example, to adjust you ad preference in iOS, visit Settings >
Privacy > Advertising > Limit Ad Tracking. To adjust your ad preferences
in Android, visit Settings > Google > Ads > Opt out of interest-based
PLATFORMS AND LINKS TO OTHER SITES
Our Websites and Apps contain third party social
media plug-ins. If you interact with these plug-ins, your activity on our
Websites or Apps will also be made available to those social platforms.
Converse does not control these platforms and is not responsible for the
collection and use of personal information on them or their respective privacy
policies. Therefore, we encourage you to read the privacy policies of these
social platforms before interacting with their plug-ins on our Websites or Apps.
Our Websites and Apps may also contain hyperlinks to
websites that are not operated by us. These hyperlinks are provided for your
reference and convenience only and do not imply any endorsement of the
activities of such third-party websites or any association with their
operators. We do not control these websites and are not responsible for how
they collect, use, or share personal information. We encourage you to review
providing any personal information about yourself.
law and our practices change over time. If we decide to update our privacy
policy, we will post the changes on our Websites and within our Apps. If we
materially change the way in which we process your personal information, we
will provide you with prior notice, or where legally required, request your
consent prior to implementing such changes. We strongly encourage you to read
If you wish to provide feedback, or if you have
questions or concerns, you can contact our Consumer Services or our Privacy
Office at: Converse Inc., Privacy Office, 160 North Washington
Street, Boston, Massachusetts 02114, USA or email@example.com