Converse Privacy and Cookie Policy

This privacy policy describes the personal data collected or generated (processed) when you interact with Converse through (hereinafter referred to as “Website”), stores or events, all of which are part of Converse’s Platform (“Platform”). It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.

WHO is Responsible for the Processing of Your Personal Data?

The Converse entity responsible for the processing of your personal data will depend on how you interact with Converse and where you are located in the world. Converse Inc. (a Delaware company with its headquarters at 160 North Washington Street, Boston, Massachusetts 02114, United States of America) and Converse Netherlands B.V. (a Dutch company with Chamber of Commerce number 34186851 and its registered address at Colosseum 1, 1213NL Hilversum, the Netherlands) together with their European affiliates (collectively referred to as “Converse” or “We”) are committed to protecting your personal data.

WHAT Personal Data Do We Collect and WHEN?

We ask you for certain personal data to provide you with the products or services you request. For example, when you make a purchase, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Platform.

The personal data we collect includes:

  • contact details including your name, telephone number, email, shipping and billing address;
  • login and account information, including email address and password;
  • personal details including gender, date of birth;
  • purchase data (including credit card data);
  • your marketing preferences and your consumer preferences and habits.


When interacting with our Website, certain data is automatically collected from your device or web browser. More information about these practices is included in the “Cookies and Pixel Tags” section of this privacy policy below. This data includes:

  • technical data, including the Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • data about your visit,  products you viewed, added to your cart or searched for; whether you are logged-in to your Converse account or not; pages viewed; page response times, download errors, length of visits to certain pages, page interaction data (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.


WHY and HOW Do We Use Your Personal Data?

We use your personal data to fulfil our contractual relationship with you and provide you with the requested product or service on our Platform as follows:

  • Process and fulfil orders and transactions in connection with our eCommerce services;
  • If you make a purchase on or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion;
  • If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question;
  • If you create an account, we will use your personal data to register and manage your account.


We use the personal data you provide on our Platform for the following legitimate business purposes:

  • Operate and administer our Platform and help improve our products and services;
  • Conduct general research and analysis, including developing new products and services, enhancing, improving and analyzing our products and services, analyzing our customer base and performing data analytics;
  • Manage our communications, as well as our advertising and marketing activities;
  • Manage our records and perform accounting, audits and other iternal functions; and
  • Protect our or other’s rights, property or safety, monitor, prevent and detect fraud, including fraudulent purchases, or abuses of our Platform, enforce our terms and policies and respond to government and/or judicial requests where required or permitted by law.


When processing personal data for our legitimate interests, We take appropriate measures to ensure that the interests We pursue are balanced with your interests, rights and freedoms, which We are happy to explain upon request.

We also use personal data to comply with our legal obligations, including performing accounting and tax-related obligations.

            Direct marketing

Where required by applicable law, we will obtain your consent to send you marketing communications about our products and services launches, offers and promotions, and invite you to events and surveys that are tailored to your interests. If you are an existing customer of Converse (for example, if you have placed an order with us), We may use the contact details you provided to send you marketing communications about similar Converse products or services where permitted by applicable law (unless you have opted-out). In other cases, We ask for your consent to send you marketing communications and news concerning Converse’s products, services, events and other promotions that may be of interest to you. You can opt-out at any time after you have given your consent by following the opt-out instructions included in the marketing communication we send you. Alternatively, you can also contact us using the contact details in the section below.

            Interest-Based Advertising

On our Platform, We may obtain information about your online activities and about your use of Converse’s Platform to provide you with personalized advertising or emails about products and services that are tailored to your interests and that may be interesting for you. In doing so, we may combine the information that you provide to us with information that we create about your online activity. Where required by applicable law, We will obtain your consent to conduct these activities.   

You may also see our ads on other websites, such as our partner’s websites, because We use third-party ad services. Through these ad services, We can show you ads that may be tailored to your individual interests. These ad services may also track your online activities over time and across multiple websites and apps by collecting information through automated means, including through the use of cookies and other similar technologies. The information ad services may collect in these cases includes data about your visits to websites that serve advertisements, such as the pages or ads you view, the actions you take on the websites or apps, and device information. This data collection takes place both on our Website and on third-party websites and apps that participate in these ad services.

If you use our Platform as a logged in user or provide your email address to us, for example, at the

time of a purchase, the combined data (your guest and logged-in user information)  will be saved on a profile that We maintain about your account and about your online activity. We will also combine this data with the information you provide to us to be able to track the effectiveness of our marketing efforts and personalize your experience subject to applicable law.

SHARING of Your Personal Data

We share your personal data with:

  • other entities within the Converse group for the purposes and under the conditions outlined above;
  • service providers (such as hosting providers, consumer services providers, customer data platform providers and marketing and campaign agencies), who process your personal data to offer support services, information technology platforms and marketing services on our behalf. When using any service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data; and
  • third-party targeted advertising providers that provide personalization tailored advertising services to us. We use such services to tailor advertising to your interests on the Internet, including social media, as permitted by applicable law. You may opt-out as described below.


Furthermore, We may also disclose your personal data to trusted third parties:

  • where this is necessary to protect the security or integrity of our databases or our Platform;
  • where this is necessary in the context of legal proceedings (for example relating to the distribution of counterfeit or unauthorised products) and to take precautions against legal liability;
  • in the event of a sale, merger, reorganization, change of legal form, dissolution or similar event and/or to a potential or actual successor to us, where permitted by applicable law; and
  • when otherwise required by applicable law or otherwise permitted by applicable law, to the extent compatible with this privacy policy.


If We would like to share your personal data with third parties, other than those described above, We will always obtain your consent where required.

TRANSFER of Personal Data

As Converse is a global company, the personal data We collect (or process) may be stored in and transferred to the USA and other countries. Some of the data recipients with whom Converse shares your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when We transfer your personal data to recipients in other countries, including the USA, We will protect that personal data as described in this privacy policy and in compliance with applicable data protection laws.

We take measures to comply with applicable legal requirements for the transfer of personal data to recipients in countries outside of the EEA, United Kingdom (UK) or Switzerland that do not provide an adequate level of data protection. We use a variety of measures to ensure that your personal data transferred to these countries receives adequate protection in accordance with data protection rules; in accordance with Article 46 of the General Data Protection Regulation, this includes signing the EU Standard Contractual Clauses or verifying the recipient has adopted Binding Corporate Rules. Where personal data is transferred within Converse entities, We use an intragroup data transfer agreement.


We use a variety of technical and organizational security measures to maintain the safety of your personal data.

Your personal data will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law).

In general, this means that We will keep your personal data for as long as you keep your Converse account. For personal data related to product purchases, We retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes).


Data protection law gives rights to individuals in respect of their personal data that organizations hold about them. To the extent provided by applicable law, you have the right to request:

  • access to your personal data;
  • correction of your personal data if it is incomplete or inaccurate;
  • deletion of your personal data;
  • restriction of the processing of your personal data in certain circumstances provided by applicable law;
  • objection to the processing of your personal data for direct marketing/interest-based advertising at any time, and for other purposes where there is a compelling legitimate ground relating to your particular situation; and
  • withdrawal of any given consent at any time. Please note that if you withdraw certain consents, you may not be able to use all the functions of the Platform.


Where technically feasible, We will help you export the personal data We process based on a contract with you or your consent and help you transmit this information to another company.

If you would like to exercise any of your applicable data protection rights, please contact us at  Converse reserves the right to request additional documents from you to enable us to verify your identity.

If you are not satisfied with our responses, you have the right to consult the supervisory authority in your country.

COOKIES and Pixel Tags

We collect information, which may include personal data, from your browser when you use our Website. We use a variety of methods, such as cookies, pixel tags and similar technologies (collectively “cookies”) to collect this information. The information collected may include your (i) IP address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Website such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.

Third parties may also collect information via our Website through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided below.

We use cookies and pixel tags to track our customers’ usage of our Platform and to understand our customers’ preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about Website traffic and interaction, to identify trends and obtain statistics so that We can improve our Website and present customers with advertising on our Website, our partners’ websites and via email.

There are three categories of cookies used on our Website:

Strictly Necessary Cookies

These cookies are required for basic site functionality and are therefore always enabled. They help us authenticate users and note their acceptance to notices, consents and policies displayed on our Website. They also allow you to be remembered as you explore the site within a single session or, if you request, from session to session, and help make the shopping cart and checkout process possible. They also assist in security issues and conforming to regulations.

Performance Cookies

These cookies allow us to improve the site’s functionality by tracking usage on the Website. In some cases these cookies improve the speed with which We can process your request, and allow us to remember site preferences you have selected. In addition, these cookies are used to gather statistics about the use of the Website in order to improve the performance and design of the Website and our services. For these purposes, analytic cookies collect information about your device type, operating system type, browser type, domain, other system settings, IP address, referring URLs, information on actions taken on the Website and the dates and times of your visits, as well as the country and time zone in which your device is located. These Cookies will be set with your consent, where required by applicable law. These cookies are provided by our third-party analytics tool providers and the information obtained through these cookies will be disclosed to, or collected directly by, these third-party service providers. Disabling these cookies may result in poorly-tailored recommendations and slow site performance.

Social Media and Advertising Cookies

We partner with third-party social media and advertising services to provide you with advertising using such media and additional features, including the ability to see videos about our products and services. We use these cookies to tailor content, customize and deliver ads that we believe are relevant to your interests and your profile (ad personalization), both within and beyond our Website, and conduct retargeting activities. Where required by applicable law, advertising cookies will be placed on your device by us or by a third party with your consent. Disabling these cookies may result in seeing advertising that is not as relevant to you.

You can always change your cookie preferences by visiting the “Cookie Settings” at the bottom of our Website. You can also set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not. However, some of the services and features offered through our Platform may not function properly if your cookies are disabled.

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Links to Other Sites

Our Website may also contain hyperlinks to websites that are not operated by us. These hyperlinks are only provided for your reference and convenience and do not imply any endorsement of the activities of such third-party websites or any association with their operators. We do not control these websites and are not responsible for how they process personal data. We encourage you to review any privacy policy posted on any website you visit before using the website or providing any personal data about yourself.

CHANGES to Our Privacy Policy

Applicable law and our practices change over time. If We decide to update our privacy policy, We will post the changes on our Platform. If We materially change the way in which We process your personal data, We will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices.

QUESTIONS and Feedback

We welcome questions, comments, and concerns about our privacy policy and privacy practices.

If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please contact us at