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The Color
Counterculture

We talked to 6 creatives on how they use color
to spark progress in their work and lives.

White Background

Feb 24, 2020

Bold, bright, dynamic, and always different, color creates space for self-expression and connection, paving the way to a future where our many differences can be our greatest strength.

And we aren’t the only ones feeling its energy. We talked to 6 NYC and LA-based creatives who are using color to push their music, art, activism, film, and fashion forward. They’re turning it up and toning it down, mixing its many shades to speak louder than words ever could.

The Color Counterculture - Rieko

“From an activism standpoint, color is so important. To me, representation is everything.”

The Color Counterculture - Rieko

Activist + Visual Artist +
Singer + Entrepreneur
 

Rieko
Copeland
21

@unamericandragon

For activist, artist, singer,
and entrepreneur Rieko,
color isn’t just about
expression—it’s about
inclusivity.

Artist

Danny
Cole
20

@dannycoleee

Color choice can be more
than a mood—it can be a
form of self-expression.
NYC-based artist Danny
uses color to connect his
everyday life with his work,
often dressing in the same
colors he paints with.

The Color Counterculture - Danny

“You never know
what’s right to
you until you
explore it. To
experiment with
color gives you
the opportunity
to learn.”

The Color Counterculture - Tayahna

“Music isn't
black and white.
Color brings
music to life.”

The Color Counterculture - Tayahna

Musician + DJ
 

Tayahna
Walcott
17

@taliaagoddess

For Tayahna—NYC
singer, songwriter,
producer, and DJ—color
can convey, transmitting
energy, vibrancy, and
even sound as it goes.

The Color Counterculture - Munachi

Photographer + Director
 

Munachi
Osegbu
23

@munachiosegbu


Color pervades every

element of photographer
and director Munachi’s
vibrant work. He hopes
to inspire his generation
to live their truth—on
and off camera.

The Color Counterculture - Munachi

“I think I can only
truly express myself
and my creative
vision with deep,
saturated, vibrant,
brilliant colors.”

The Color Counterculture - Ashlee

“Sometimes people
feel restricted by
color. I feel really
inspired by it.”

The Color Counterculture - Ashlee

Fashion Designer + Illustrator
 

Ashlee
Valle
19

@kenco1.0


Colors, textures,

patterns, and prints
collide in NYC fashion
designer and illustrator
Ashlee’s subversive
work, giving the world
something new to try
on for size.

Filmmaker
 

Aalany
McMahan
22

@uhlawnee


LA-based filmmaker
Aalany looks for color in
light and moving image,
using their combined
power to communicate
different perspectives.

The Color Counterculture - Aalany

“Color expresses
many different
perspectives.
Without color, it
would be very hard
to tell the stories
I want to tell.”

SHOP THE STORY

SHOP THE STORY


The Color
Counterculture

We talked to 6 creatives on how they use color to spark progress in their work and lives.

Feb 24, 2020

Feb 24, 2020

Bold, bright, dynamic, and always different, color creates space for self-expression and connection, paving the way to a future where our many differences can be our greatest strength.

And we aren’t the only ones feeling its energy. We talked to 6 NYC and LA-based creatives who are using color to push their music, art, activism, film, and fashion forward. They’re turning it up and toning it down, mixing its many shades to speak louder than words ever could.

The Color Counter Culture - Rieko

Activist + Visual Artist + Singer + Entrepreneur


Rieko

Copeland
21


@unamericandragon


For activist, artist, singer, and entrepreneur Rieko, color isn’t just about expression—it’s about inclusivity.

The Color Counter Culture - Rieko

“From an activism standpoint, color is so important. To me, representation is everything.”

Artist

Danny
Cole
20


@dannycoleee


Color choice can be more than a mood—it can be a form of self-expression. NYC-based artist Danny uses color to connect his everyday life with his work, often dressing in the same colors he paints with.

 

The Color Counter Culture - Danny

“You never know
what’s right to
you until you
explore it. To
experiment with
color gives you
the opportunity
to learn.”

The Color Counter Culture - Tayahna

Musician + DJ
 

Tayahna
Walcott
17


@taliaagoddess


For Tayahna—NYC singer, songwriter, producer, and DJ—color can convey, transmitting energy, vibrancy, and even sound as it goes.

The Color Counter Culture - Tayanha

“Music isn't black and white. Color brings music to life.”

The Color Counter Culture - Munachi

Photographer + Director
 

Munachi
Osegbu
23


@munachiosegbu


Color pervades every element of photographer and director Munachi’s vibrant work. He hopes to inspire his generation to live their truth—on and off camera.

The Color Counter Culture - Tayanha

“I think I can only truly express myself and my creative vision with deep, saturated, vibrant, brilliant colors.”

The Color Counter Culture - Ashlee

Fashion Designer + Illustrator
 

Ashlee
Valle
19


@kenco1.0


Colors, textures, patterns, and prints collide in NYC fashion designer and illustrator Ashlee’s subversive work, giving the world something new to try on for size.

The Color Counter Culture - Ashlee

“Sometimes people feel restricted by color. I feel really inspired by it.”

The Color Counter Culture - Aalany

Filmmaker
 

Aalany
McMahan
22


@uhlawnee


LA-based filmmaker Aalany looks for color in light and moving image, using their combined power to communicate different perspectives.

The Color Counter Culture - Aalany

“Color expresses many different perspectives. Without color, it would be very hard to tell the stories I want to tell.”

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