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Home / All Stories / The Color Counterculture
The ColorCounterculture
We talked to 6 creatives on how they use colorto spark progress in their work and lives.
Feb 24, 2020
Bold, bright, dynamic, and always different, color creates space for self-expression and connection, paving the way to a future where our many differences can be our greatest strength. And we aren’t the only ones feeling its energy. We talked to 6 NYC and LA-based creatives who are using color to push their music, art, activism, film, and fashion forward. They’re turning it up and toning it down, mixing its many shades to speak louder than words ever could.
“From an activism standpoint, color is so important. To me, representation is everything.”
Activist + Visual Artist + Singer + Entrepreneur
RiekoCopeland21
@unamericandragon
For activist, artist, singer, and entrepreneur Rieko, color isn’t just about expression—it’s about inclusivity.
Artist
DannyCole20
@dannycoleee
Color choice can be more than a mood—it can be a form of self-expression. NYC-based artist Danny uses color to connect his everyday life with his work, often dressing in the same colors he paints with.
“You never know what’s right to you until you explore it. To experiment with color gives you the opportunity to learn.”
“Music isn't black and white. Color brings music to life.”
Musician + DJ
TayahnaWalcott17
@taliaagoddess
For Tayahna—NYC singer, songwriter, producer, and DJ—color can convey, transmitting energy, vibrancy, and even sound as it goes.
Photographer + Director
MunachiOsegbu 23
@munachiosegbu
Color pervades every element of photographer and director Munachi’s vibrant work. He hopes to inspire his generation to live their truth—on and off camera.
“I think I can only truly express myself and my creative vision with deep, saturated, vibrant, brilliant colors.”
“Sometimes people feel restricted by color. I feel really inspired by it.”
Fashion Designer + Illustrator
AshleeValle19
@kenco1.0
Colors, textures, patterns, and prints collide in NYC fashion designer and illustrator Ashlee’s subversive work, giving the world something new to try on for size.
Filmmaker
AalanyMcMahan22
@uhlawnee
LA-based filmmaker Aalany looks for color in light and moving image, using their combined power to communicate different perspectives.
“Color expresses many different perspectives. Without color, it would be very hard to tell the stories I want to tell.”
SHOP THE STORY
We talked to 6 creatives on how they use color to spark progress in their work and lives.
MunachiOsegbu23
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