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The Color
Counterculture

We talked to 6 creatives on how they use color
to spark progress in their work and lives.

Feb 24, 2020

Bold, bright, dynamic, and always different, color creates space for self-expression and connection, paving the way to a future where our many differences can be our greatest strength.

And we aren’t the only ones feeling its energy. We talked to 6 NYC and LA-based creatives who are using color to push their music, art, activism, film, and fashion forward. They’re turning it up and toning it down, mixing its many shades to speak louder than words ever could.

Shop All Color

“From an activism standpoint, color is so important. To me, representation is everything.”

Activist + Visual Artist +
Singer + Entrepreneur

Rieko
Copeland
21

@unamericandragon

For activist, artist, singer,
and entrepreneur Rieko,
color isn’t just about
expression—it’s about
inclusivity.

Artist

Danny
Cole
20

@dannycoleee

Color choice can be more
than a mood—it can be a
form of self-expression.
NYC-based artist Danny
uses color to connect his
everyday life with his work,
often dressing in the same
colors he paints with.

“You never know
what’s right to
you until you
explore it. To
experiment with
color gives you
the opportunity
to learn.”

“Music isn't
black and white.
Color brings
music to life.”

Musician + DJ

Tayahna
Walcott
17

@taliaagoddess

For Tayahna—NYC
singer, songwriter,
producer, and DJ—color
can convey, transmitting
energy, vibrancy, and
even sound as it goes.

Photographer + Director

Munachi
Osegbu
23

@munachiosegbu

Color pervades every
element of photographer
and director Munachi’s
vibrant work. He hopes
to inspire his generation
to live their truth—on
and off camera.

“I think I can only
truly express myself
and my creative
vision with deep,
saturated, vibrant,
brilliant colors.”

“Sometimes people
feel restricted by
color. I feel really
inspired by it.”

Fashion Designer + Illustrator

Ashlee
Valle
19

@kenco1.0

Colors, textures,
patterns, and prints
collide in NYC fashion
designer and illustrator
Ashlee’s subversive
work, giving the world
something new to try
on for size.

Filmmaker

Aalany
McMahan
22

@uhlawnee

LA-based filmmaker
Aalany looks for color in
light and moving image,
using their combined
power to communicate
different perspectives.

“Color expresses
many different
perspectives.
Without color, it
would be very hard
to tell the stories
I want to tell.”

Shop All Color

< All Stories

The Color
Counterculture

We talked to 6 creatives on how they use color to spark progress in their work and lives.

Feb 24, 2020

Shop All Color

Activist + Visual Artist + Singer + Entrepreneur

Rieko
Copeland
21

@unamericandragon

For activist, artist, singer, and entrepreneur Rieko, color isn’t just about expression—it’s about inclusivity.

“From an activism standpoint, color is so important. To me, representation is everything.”

Artist

Danny
Cole
20

@dannycoleee

Color choice can be more than a mood—it can be a form of self-expression. NYC-based artist Danny uses color to connect his everyday life with his work, often dressing in the same colors he paints with.

“You never know
what’s right to
you until you
explore it. To
experiment with
color gives you
the opportunity
to learn.”

Musician + DJ

Tayahna
Walcott
17

@taliaagoddess

For Tayahna—NYC singer, songwriter, producer, and DJ—color can convey, transmitting energy, vibrancy, and even sound as it goes.

“Music isn't black and white. Color brings music to life.”

Photographer + Director

Munachi
Osegbu
23

@munachiosegbu

Color pervades every element of photographer and director Munachi’s vibrant work. He hopes to inspire his generation to live their truth—on and off camera.

“I think I can only truly express myself and my creative vision with deep, saturated, vibrant, brilliant colors.”

Fashion Designer + Illustrator

Ashlee
Valle
19

@kenco1.0

Colors, textures, patterns, and prints collide in NYC fashion designer and illustrator Ashlee’s subversive work, giving the world something new to try on for size.